Quick tutorial video on how to set up a Linkedin Ads campaign. At present advertising budgets are being squeezed across the board and all companies need to look at more cost effective ways to advertise jobs.

Ideally, understanding the Return on Investment of your advertising spend through analysing results and allocating budget in the top performing areas. The case of mass posting on Monster and standard job boards just isn't very effective - not if you want to reduce costs in any case.

New entrants have made it possible to pay on a performance / pay-per-click basis like Google Adwords. For example, you have Indeed.com, SimplyHired.com, XING Ads and Linkedin Ads (not job posting ads).

If you don't know what you're doing with these you can end up spending a lot of your time managing campaigns and also wasting budget with no results.

So be careful!

This tutorial video provides an easy introduction into Linkedin Ads and how you can get campaigns going very easily. Enjoy watching and feel free to comment below: