How To Improve Your Employer Branding
(In Our Opinion)

Employer branding can have a massive impact on your company’s recruitment, retention and general well-being.

So many companies forget about this aspect of how they’re perceived and from a wider perspective they just don’t understand the impact it can have on hiring new people – the best people.

In this day and age, of transparency, honesty and ease of access to information it’s literally criminal to ignore this aspect.

As a business owner yes you’ll be worried about the bigger picture – sales / bottom line etc and many forget that focusing on your brand has a domino effect.

For example, excellent employer brand = attract better people to work for you = better people equals better results = better results equals more profit = more profit equals growth / better financials.

OK, so we went slightly off on a tangent there but it was to get the point across.

Don't listen to is let Steve Jobs share his opinion:

More specifically how can you improve you brand to help attract the best possible people in the market?

Of course if you are an established company you have to assess where you think your current issues lie first and look to address those as part of the problem. If you are an innovative new start-up / fast growth company you’re often starting from a clean slate.

Over the years we’ve seen time and time again the simple aspects which make a MASSIVE impact on recruiting new people and these are:

• Excitement
• Honesty, Clarity & Conduct
• Potential

And last of all (could even ignore it) is salary…

You may think increasing salaries will help your brand be regarded as a ‘good’ payer or it will help attract people – of course it will help but it is often not the core issue. The core issues all revolve around the above and make the diffference when hiring people. Let’s take each one individually and discuss.

#1 Excitement

What we mean here is either branding your product / service in an exciting forward thinking way, people like to get excited it’s a fact, or get candidates excited about the JOB, especially in a candidate driven market.

This forms part of the headhunting technique that YOU HAVE TO GET PEOPLE EXCITED.

Do you think you’re going to headhunt a superstar candidate and attract him to your company by sending a LinkedIn message saying ‘we have a job as a sales director’ bla bla or posting on monster??! No certainly not…

You’re going to get them excited by something like:

You would be joining a small team, where they are looking to forge a successful group of individuals. For this reason, they need a character that is entrepreneurial by nature who relishes the challenge of a start-up culture.

It is the ‘right’ time to join the company as they are planning strong growth in the next few years – importantly from a Sales perspective with a strong product and cutting edge technology.

Of course this has to be honest and factual but you get the idea.

This makes your company / brand stand out and appear exciting. Even if the candidate doesn’t join he/she will have friends and spread the word – and this is the positive PR you want being sent around.

#2 Honesty, Clarity & Conduct

These 3 actions will also have a big impact on how your brand is percieved in the wider market. It soon gets out whether a company is unethical, lying about their culture / the opportunity and how internal employees conduct themselves towards others.

I’ve seen this numerous times – Internal Recruiters or Hiring Managers or Managing Director’s treating people poorly throughout an interview or cv application process. It literally KILLS your brand so take note.

That person will tell others and that bad experience will spread like wildfire – so be careful. Make sure your branding is honest, your dealings with applicants is efficient and responsible and everyone your company deals with gets a positive response. Even if they are candidates who are not relevant.

#3 Potential

This like excitement comes in 2 forms – firstly for a company it is great if you can tailor your branding in a way that focuses on the future potential of the company. Likewise, the future potential of any roles you are recruiting for.

Time and time again, especially the top candidates are not interested in money as a top priority. They are interested in the potential of the company and the potential of the roles they have within that company – this far outweighs an extra £10k on their salary.

People need to be motivated, see the potential and get excited – great ingrediants for attracting great people. Again, don’t try and tailor this for everyone be clear about the potential and that will help to sieve out those not attracted but get you people who will really be motivated by it.

If you get across this potential branding idea into the market with people you deal with and through recruitment campaigns this will in turn improve your employer branding. It will help create that ‘buzz’ that is crucial for brand awareness, getting great people interested to join and selling more…

Summary…

In summary, this is a brief overview of 3 ideas but I guarantee if you go away now and focus on these 3 aspects within your brand and recruitment function it WILL HAVE AN IMPACT.

It doesn’t have to be major shifts just think how you can incorporate these simple ideas and get going today!

Contact us to discuss

Enhancing your candidates recruitment experience is crucial to increasing return on investment.

Improving your employer brand helps you to attract the best talent which in turn helps your organisations bottom line – a strong employer brand is a must!

How can we help?

We will implement a candidate care program that improves the candidates experience while they interact with your company, in turn helping to boost your brands reputation. This will help generate a ‘buzz’ around your company boosting your profile, attracting better people and increasing offer to acceptance ratios.

It is in our interests to help you grow – hopefully it means you will continue to recruit and work with TalentFeed.

More specifically how can we help…

To build your brand within your market. We don’t just see you as any old client, we want to promote a long term partnership. We’re not just acting as a recruitment partner but also as a brand buddy.

We want to help you do the following:

Communicate your company’s mission, values and the employee value proposition in an employer brand.

Differentiate your company from its competitors in the eyes of current and potential employees
Attract and retain employees that best fit within your company culture

Additionally, through our commitment to locating the best people our customers hire the best people and they grow as a result. The companies who hire average people will continue to be average companies.

In today’s business environment with increased access to information and transparency this area is becoming incredibly important. Don’t be left behind by your competitors and start thinking about your brand today!